Tuesday, September 16, 2014

Logo Critique





Turnover, are an up and coming band from Virginia Beach, VA.
Their target audience for this logo is generally teenagers that go 
to concerts on the weekends and follow other emo bands that are similar to them. 
Bringing in the different shades of green are very successful in attracting your eye
which helps capture their audience. Considering most other band's logos are 
heavy on the black and less on color. The style of this logo is simply genius. 
The placement of their debut LP next to their name in a lighter color is perfect.
It provides what is important and also provides something to look up from them.
This logo is very creative and works extremely well.


Up next is the class logo from the well renounced band Black Flag.
When this logo was first used in the 80s, the target audience was the punk kids
that would pick up a black flag record and decide if it was worth a listen. 
But now, this logo appeals to so many different people coming from various genres
of music. This logo has been recreated and parodied in so many shirts, movies,
tv shows and all over peoples bodies in tattoos. The style of this logo is so smart 
because it can be used so many ways and transferred to merchandise so easily.
This logo is incredibly successful and widely recognized throughout the US by almost
everyone. Classic Logo. 



This logo is for the record label Run For Cover.
I chose this logo because I always found this logo very creative
in terms of color and composition. Immediately if I hear any band on this label 
I recognize the logo and make the connection. This helps the label become more
well known and increase their legitimacy as a serious label putting out widely selling
and world touring bands. This logo really presents how creative they are in choosing music.
The audience of teenagers can't get enough of RFC. 


Lastly is the logo for Undefeated.
Undefeated is a clothing company that is bringing the hottest street fashion 
for men. I chose this logo because before I even knew what the brand was
this logo could always find a way to catch my eye. No matter where I was
if I saw that logo I was curious of what it was and I insisted on checking it out.
That is what makes this logo successful in getting out the companies name and
clothes out onto the streets and on the web. 

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